Bestselling Author, Keynote Speaker, Culture and Leadership Coach
People change when they see the light, or feel the heat –
That’s why most change initiatives fail.
Tackling Your Pain Point
Finding that culture is the hardest thing to change?
Change is constant. Inevitable even. So why is culture change still so hard?
Most culture initiatives fail to deliver. Let’s face it, people have change fatigue, so they resist. Not only that, but our leaders simply aren’t equipped to lead the change.
So what happens? Teams revert back to their old ways. Silos rebuild. Misalignment creeps in. And despite all the effort, the culture barely shifts.
Yet still, leaders are expected to lead with clarity and confidence, even when the environment is confusing and complex.
The result? Delayed transformation, wasted investment, and frustrated leaders who know things must change but they simply don’t know how to make change stick.
That’s where I come in. I help leaders build a coaching culture, one conversation at a time.
Keynote Speaker
Bestselling Author
Culture Change Mentor
Leadership Coach
Keynote Speaker Bestselling Author Culture Change Mentor Leadership Coach
Meet Jo Wright
Coaching through change
Over a career that spans over three decades, Jo has experienced failed initiative after failed initiative. Only when she became the Change Lead on a transformational change programme, did she recognise what had been happening all along –
People simply don’t change when you tell them to!
People change when they either ‘see the light’ or they ‘feel the heat’. Anything in between creates a comfort zone at best, total inertia at worst.
That’s when Jo discovered the true power of coaching.
Jo recognised that in order to inspire change, people need to feel seen, heard and valued. They need to have their opinions sought, and they need to feel listened to. Not only that, but culture change is a process. And it takes time. And while many organisations and shareholders are seeking quick-fix solutions, they simply don’t exist.
Sustainable culture change comes from having a coach mindset at every level. That’s what makes change stick.
How Jo can work with you
Coaching Culture Diagnostic
Jo has extensive experience in leading and coaching teams with over 30 years of practice under her belt including being the Co-Founder of Coaching Culture Ltd. Her expertise lies in driving organisational cultural change, by creating the vision, the strategy and creative solutions to deliver sustainable change.
Jo will identify where the organisation is strong, where the potential failure points exist and what needs to happen to ensure successful change happens. She will carry out a culture change diagnostic, develop a change and engagement strategy, and either work with key stakeholders to implement the culture change strategy, or coach and mentor organisational leaders to inspire change.
Speaking & Keynotes
Jo is an international speaker known for her natural storytelling ability and powerful, thought-provoking talks that inspire leaders to take action.
Her keynotes focus on what it really takes to lead change, build a coaching culture, and create transformation that lasts. Drawing on real-world experience, neuroscience, and decades of leading change, Jo’s style is engaging, relatable and refreshingly honest.
Jo speaks on a range of topics designed to spark reflection and drive meaningful action:
Seven Steps to a Coaching Culture: How to embed coaching into the heart of your organisation.
Start with Who: How Leaders Make Change Stick: Why lasting change starts with people.
From Small Talk to Big Impact, The Power of Transformational Conversations: How everyday conversations build culture.
Be the Change You Wish to Be: Inspiring personal responsibility and authentic leadership.
Whether speaking on a global stage or to intimate leadership teams, Jo’s sessions leave audiences energised, equipped, and ready to lead change that sticks.
Coaching & Mentoring for Leaders
As a professionally accredited coach, Jo helps leaders navigate and lead through change with confidence.
With over three decades of experience across large corporates and SMEs, Jo combines real-world insight with neuroscience and psychology to help leaders unlock lasting change, in themselves and their organisations.
Jo creates a safe yet challenging space where leaders can reflect, explore and grow. Together, they will uncover values, beliefs, strengths and behavioural patterns that drive performance.
The result? Greater self-awareness, resilience and the confidence to lead culture change with confidence.
Virtual or In Person Workshops
Whether delivered virtually or in person, Jo’s interactive workshops inspire real behaviour change and give leaders the tools to build a coaching culture that lasts. Each session blends insight, challenge, and practical action, creating the space for meaningful conversations and lasting transformation.
These workshops can stand alone or form part of a wider leadership development programme designed to build confidence, capability and connection across the organisation.
Popular sessions include:
Seven Steps to a Coaching Culture
An interactive session for culture change and HR leaders. This workshop brings the seven-step framework to life, helping participants apply it to real-world culture challenges.
Leading and Coaching for Change
A highly practical programme that builds confidence and capability to lead and coach through change.Conversations that Matter
A session that moves leaders from the transactional to the transformational, demonstrating the power of authentic connection to build trust and drive change.Be the Change You Wish to Be
A reflective, empowering session focused on raising self-awareness. Leaders explore personal strengths, values, and beliefs to design the future they want, and the culture they wish to create.
Traditional change
management is over
The era of traditional change management is over. Consultancy speak, complicated models and a hefty bill to foot. The real world needs something new if change is to stick once and for all.
Seven steps to a coaching culture
Jo has worked with hundreds of leaders across industries to cut through the noise and lead change in a way that actually works. Her seven steps to a coaching culture framework help pinpoint exactly where the organisation is in the cultural change process, and what needs to happen next to unlock real transformation.
Working with Jo gets results. There’ll be a tangible shift in how people respond to and adopt change. No resistance, no surface-level compliance, just meaningful movement, energy, and commitment.
Her approach is simple but powerful: no jargon, no fluff, just practical, human, and real. Whether through a cultural change diagnostic, a clear strategy, inspiring keynotes, engaging workshops, or transformational coaching and mentoring, Jo will work with you to build a coaching culture, once and for all.
Inspirational Keynotes
Jo is a keynote speaker. She has hosted a number of conferences, spoken at industry and organisational events, inspiring audiences with her engaging and relatable talks. Through her natural storytelling, Jo leaves audiences in no doubt that change is possible.
Bestselling Author
Jo is also the Amazon bestselling author of ‘NO MORE SH*T MANAGERS: Seven steps to a coaching culture’ hitting the Amazon bestseller charts on the first day it was released. It’s been described as one of the most practical books to create cultural change. It’s currently being translated into new languages.
