Certified Practitioner
Develop deeper capability for the conversations that matter most.For people who want to take Ask More, Tell Less.® further. Developing the confidence, skill and judgement to navigate more challenging and complex workplace conversations.
Not Every Conversation is Straightforward
Knowing how to coach is one thing. Knowing when to coach, when to challenge, when to give feedback, when to advise and when direction is needed requires something more.
Ask More, Tell Less.® Certified Practitioner builds on the core Ask More, Tell Less.® programme, developing deeper capability for the conversations where judgement, challenge and accountability really matter.
Participants don't simply learn more.
They practise it. Apply it. Reflect on it. And demonstrate that they can do it.Who Is It For?
For people who need to create better thinking in others, even when the conversation gets difficult.
The Certified Practitioner pathway is particularly suited to:
HR and People professionals
HR Business Partners
Learning & Development professionals
Internal coaches
Senior leaders and managers with responsibility for developing others
What Will They Develop?
Go beyond everyday coaching conversations.Certified Practitioners develop greater confidence and capability in –
Coaching with greater depth
Moving beyond surface-level questions
to create better thinking, insight and ownership
Judgement
Knowing when to coach, when to challenge,
when to advise and when to tell.
Challenge and accountability
Knowing how to challenge thinking and
behaviour without taking responsibility away
from the other person.
Feedback
Using feedback skilfully to create awareness, learning and change.
Boundaries
Recognising when coaching is appropriate,
when it isn't, and when an issue needs to be escalated or handled differently.
Complex conversations
Applying a coaching approach when emotions, performance, change or competing priorities make conversations harder.
Enabling rather than rescuing
Resisting the temptation to step in, solve and
take ownership, helping others build their own capability instead.
The Journey
01
Ask More, Tell Less.® Programme
Build and demonstrate the core capability
02
Advanced Development
Challenge • Feedback • Accountability • Complex Conversations • Judgement
03
Reflection & Group Coaching
Learn from experience, challenge thinking and deepen practice
04
Behavioural Assessment
Demonstrate capability in a more complex workplace conversation
05
Certified Practitioner
What Does Certified Actually Mean?
More than a certificate of attendance
Becoming an Ask More, Tell Less.® Certified Practitioner means demonstrating the ability to apply the approach effectively in real workplace conversations.
Certification includes behavioural assessment against defined Ask More, Tell Less.® practitioner standards, individual feedback and, where required, further development before certification is awarded.
Practitioners have to demonstrate that they can do it.
What Organisations Get
Build capability that stays within your organisation.
Developing Certified Practitioners can help organisations build deeper internal capability to:
Have better quality conversations
Challenge and coach leaders more effectively
Create greater ownership and accountability
Reduce over-reliance on HR and senior leaders for answers
Support the development of a stronger coaching culture
Embed Ask More, Tell Less.® beyond the training room
Let’s explore what’s possible
Whether you’re looking for a keynote speaker, leadership development, coaching culture support or want to find out more about Ask More, Tell Less.®, I’d love to hear from you.