Founder of Ask More, Tell Less coaching programme
Bestselling Author, International Keynote Speaker, Culture and Leadership Coach
Ask More, Tell Less
The Coaching Programme for Today’s Leaders
Leaders are told to coach more. But when the pressure is on, they still jump in with answers.
They fix. They advise. They solve the problems.
Over time, their teams become dependent on them. The more answers that are given, the more questions are asked. It affects trust, accountability, ownership, and how quickly teams perform.
I help leaders shift from telling to coaching, so they stop being the bottleneck and start building capability in others.
Or in the words of the brilliant Ben Warnock, the General Manager of Alberts Schloss in Birmingham, on one of these programmes….
“Coaching allows others do the heavy-thinking”
The Core Idea
Everyday conversations change culture
Leadership shows up in everyday moments.
In a one to one, in a quick check-in.
In a decision under pressure.
When leaders ask more and tell less, everything changes.
This is not another training programme
Most programmes teach skills.
This one changes behaviour.
Leaders don’t need more theory.
They need to practise real conversations, build confidence, and learn a new way of communicating that impacts how they show up for their team.
That’s where I come in. I help leaders build a coaching culture, one conversation at a time.
How it Works
Simple. Practical. Proven.
This is a practical, behaviour-focused programme designed to embed coaching into everyday leadership.
Day 1 — Get it
What coaching really is (and isn’t)
The shift from telling to asking
Simple, practical approaches
Observe real
Day 2 — Try it
Observe a real live coaching conversation in action
Practice real conversations
Receive feedback that builds confidence
Day 2 — Try it
Observed workplace conversations
Individual feedback reports
Clear next steps
The Outcomes
Leaders stop talking about coaching and start doing it.
They pause before jumping in. They ask better questions. They create space for others to think
Results You’ll See
Better thinking across the team
Stronger ownership and accountability
Less reliance on the leader
Faster, more effective decision making
Why this Works
Most programmes stop at learning. This one doesn’t.
It focuses on real conversations
It builds confidence through practice
It shows you what your leaders actually do back at work
Keynote Speaker
Bestselling Author
Culture Change Mentor
Leadership Coach
Keynote Speaker Bestselling Author Culture Change Mentor Leadership Coach
Coaching with Jo Wright
Coaching through change
Over a career that spans over three decades, Jo has experienced failed initiative after failed initiative. At it’s core coaching is about helping leaders find a better way of leading, thinking and building team performance.
People simply don’t change when you tell them to!
Jo doesn’t coach just for the sake of it. It’s focused, practical, and grounded in real challenges. Allowing leaders to Step back and think more clearly, Challenge assumptions, Build confidence in how leaders show up, Shift patterns that are holding them back.
When leaders experience coaching for themselves, they’re far more likely to lead this way with others.
International Keynotes
Jo is a keynote speaker. She has hosted a number of conferences, spoken at industry and organisational events, inspiring audiences with her engaging and relatable talks. Through her natural storytelling, Jo leaves audiences in no doubt that change is possible.
Bestselling Author
Jo is also the Amazon bestselling author of ‘NO MORE SH*T MANAGERS: Seven steps to a coaching culture’ hitting the Amazon bestseller charts on the first day it was released. It’s been described as one of the most practical books to create cultural change. It’s currently being translated into new languages.
